The purpose of accreditation is to unify and advance the profession by identifying those who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve public relations practice. The designation Accredited in Public Relations (APR) signifies a high professional level of experience and competence.
Victoria Clarke, leader of Comcast's integrated strategic communications and government affairs and former Assistant Secretary of Defense for Public Affairs, will keynote PR Day on Sept. 23.
