PR Day

Friday, October 20
Norris Conference Center - CityCentre

Plans are underway for PR Day 2017, PRSA Houston’s one-day professional development conference!


Click here to register


Download schedule

8:00 - 8:30 am Registration/ Breakfast
8:30 - 8:45 am Opening Remarks
8:45 - 9:30 am Breakfast Media Panel - TBA  

"Yesterday, Today, Tomorrow"

9:30 - 9:45 am Break
9:45 - 10:30 am Breakout Session I


Option 1 - Students & Young Professionals




 Phil Morabito, CEO, Pierpont Communications

"Agency Life: What is Working for an Agency Really Like?"

With more than 30 years of experience in public relations and marketing, Phil Morabito knows what it takes to work and succeed in an agency. From beginning his career at the prestigious Robert Marston & Associates firm in New York City to founding Pierpont Communications in Houston, Morabito has grown as a communicator and entrepreneur, while learning some hard lessons along the way. During this breakout session, he will shed light on what it is like to work for and run a public relations agency.


Option 2 - Tools & Techniques




  Juan Alanis, Director of Public Relations, Big Oak Tree Media

"How Diverse is Your Audience? Tools for Reaching a Multicultural Audience"

Local demographers say Houston is the most diverse city in the country. That provides PR professionals with unparalleled opportunity to reach audiences across racial, religious, and ethnic lines. How do you market to such a diverse population?  What are the benefits of doing so?  Juan Alaniz and his company, Big Oak Tree Media specialize in multicultural marketing.  He will answer those questions and more.


Option 3 - Strategic Planning & Implementation




  Dr. Erica Ciszek, Assistant Professor in Integrated Strategic Communication, UH

"Why (Re)search Matters"

This presentation is a crash course in research basics: qualitative vs. quantitative; primary vs. secondary; surveys vs. focus groups; how to make sense of data; culling actionable insights


Option 4 - Leadership Training


"How to Lead in a Crisis"

10:30 - 10:45 am Break
10:45 - 11:30 am Breakout Session II
Option 1 - Students & Young Professionals

Ron Stone, Jr., Internal Communications Advisor, Content, Shell

"Leaving Your Comfort Zone: The Art of Networking"

You’ve probably heard that it’s not what you know, it’s who you know that can help you get a job in almost any industry, and the PR industry is no exception.  If you’re just out of school and looking for a job, or if you’re making a career shift into PR, you need to know where to find PR professionals and how to successfully network with them.  Ron Stone, Jr. can tell you, from personal experience, how to overcome any hesitancy you have to reaching out, and make connections that can help you succeed in the business and PR world. 

Option 2 - Tools & Techniques

Serena Ehrlich, Director of Social & Evolving Media, Business Wire

"Technology & PR: The Newest Communication Tech Tools - What Every PR Pro Should Know"

In this interactive session, Serena Ehrlich, director of social and evolving media for Business Wire will take a deep look at the variety of technology tools today’s PR pros can leverage to create, promote, amplify and measure stronger, more engaging news content. We’ll look at tools that impact every part of the content cycle, from planning to crafting to distribution and measurement. Attendees are encouraged to share the tools, tips and tricks they use to generate higher ROI. 

Option 3 - Strategic Planning & Implementation

Hayley Fick, Social Media Manager, NASA Johnson Space Center

"One Giant Leap: Launching Your Video Strategy into the Social Media Era"

How do you mobilize your multimedia production efforts for well, mobile? Learn how to easily adapt existing resources to capture and retain audiences on social media.

Option 4 - Leadership Training

Don Mounce, APR, Southwest Regional Manager, PRSA

"APR: Become a Leader in the Profession"

11:30 - 11:45 am Break
11:45 am - 1:00 pm

Sandy Alstadt, Senior Manager, Customer Communications, Entergy Services, Inc.

"Entergy: Crisis Communication" 

1:00 - 1:15 pm Break
1:15 - 2:00 pm Breakout Session III
Option 1 - Students & Young Professionals

Lonnie Haynes,
Talent Finder, Brookwoods Group

"The Competition is Real: Resume Writing & Interviewing"

In this information age, people, organizations, businesses, and media all are clamoring for attention. There’s incredible competition out there in every arena, including the job world.  Lonnie Haynes of Brookwoods Group is an expert on how you can stand out in the crowd. In this session, he’ll tell you how to grab a prospective employer’s attention, keep it, impress that employer and get that job.

Option 2 - Tools & Techniques

Ashley Small, President/CEO, Medley Incorporated

"Tools and Techniques to Engage Millennials" 

Option 3 - Strategic Planning & Implementation

Heide Harrell,
Senior Brand Manager & PR Acocunt Manager, Stone Ward

"Charting the Course: Keeping Your PR Plan on Track"

Option 4 - Leadership Training

Jane Dvorak, APR,
Fellow PRSA, Owner and President, JKD & Company, Inc., 2017 PRSA National Chair

"How to Make it to the C Suite"

2:00 - 2:15 pm Break
2:15 - 3:00 pm Breakout Session IV
Option 1 - Students & Young Professionals


"Nonverbal Communication: What Your Body Language Says About You" 

Option 2 - Tools & Techniques

Traci Mazurek, INK Public Relations

"A Case Study: A Look at a Successful Social Media Campaign" 

Option 3 - Strategic Planning & Implementation

Michele Putman,
Vice President of Global Channels, Agility PR Solutions

"PR Analytics: How to Measure Business Impacts"

Option 4 - Leadership

Terry Hemeyer,
Executive Counsel, Pierpont Communications

"Critical Leadership Skills You Need to be a Successful Communicator"

From the classroom to the C-Suite, Terry Hemeyer knows what makes a great leader and successful communicator. In this breakout session, Hemeyer will share how to recognize good leadership attributes in others, develop the skills needed throughout your career, and motivate yourself and others to be successful.

3:00 - 3:15 pm Break
3:15 - 4:00 pm

Sam Malone,
President, 512 Media

 "The Sam Malone Show"

4:00 - 4:15 pm Closing Remarks


Sponsorships available:

  • Presenting Sponsor - $5,000
  • Luncheon Keynote Speaker Sponsor - $3,500
  • Breakfast Sponsor - $2,000
  • Conference Program Sponsor - $2,000
  • Lanyard Sponsor - Brookwoods Group
  • Swag Bag Sponsor -  Business Wire
  • Afternoon Break Sponsor - $1,500
  • Individual Session Sponsor - $1,000
  • Exhibitor Sponsor - $550
  • Scholarship Sponsor - $100 each


In-kind sponsorship opportunities include:

  • Graphic Design: Conference logo, electronic Save the Date card, event posters (approximately 10-15) and printed program
  • Printing: 18" x 24" event day posters (approximately 10-15) and 150-200 conference programs 8.5” x 11”
  • Photography: Taken throughout the event for promotional and archival purposes
  • Breakfast/Luncheon Centerpieces: 25 for breakfast and luncheon tables


Click on the button below to view the full sponsorship packet, including sponsorship benefits.

If you have any questions about the sponsorships, please e-mail Dena Marks at or Jessica Anderson at