January Monthly Luncheon

January 11, 2017
11:30 AM - 1:15 PM
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Houston Racquet Club
10709 Memorial Drive
Houston, TX 77024
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THE CHALLENGE OF STAYING AHEAD OF THE MESSAGE AND CONTROLLING THE NARRATIVE IN TODAY’S MEDIA

The departure of Coach Tom Herman. Rejected for the Big 12 expansion. The courtroom showdown between UH and South Texas College of Law. Serving as the host-site of the ‘Super Tuesday’ Republican Presidential Debate. Just a few of the momentous events that occurred at the University of Houston in 2016.

The year provided plenty of newsworthy stories for the media, but how did the university’s communications team adapt to constantly changing circumstances while trying to promote its major programs and priorities?  

Join us January 11th as the Executive Director of Media Relations at University of Houston System, Mike Rosen will talk about:

  • Creating messaging and generating content focused on key initiatives including energy, research and athletics

  • Leveraging high visibility issues in the news that play to UH expertise

  • Balancing act of feeding various platforms while handling media requests, issues management and crisis communications

  • The cross-functional role of Media Relations during crisis and issues management

  • Challenge of staying ahead of the message and controlling the narrative in today’s media


Speaker: Mike Rosen, Executive director of media relations, university of houston

Mike Rosen joined the University of Houston System as Executive Director of Media Relations in June 2016, where he oversees all media outreach and plays a lead role in crisis and issues management.  Since he arrived, Mike has managed issues that have garnered regional and national media attention including Big 12 Expansion (non-expansion), legislative criticism, “sanctuary” campuses, a water contamination scare and national scrutiny involving racial and First Amendment rights.

Mike began his career as a reporter.  Most recently he was State Political Reporter for the Fox station in Austin where he covered the Texas Legislature and traveled extensively with George W. Bush’s 2000 presidential campaign.  He regularly provided political coverage for O&O stations in Austin, Houston and Dallas.  

After leaving Fox, Mike worked on Capitol Hill as Communications Director and Senior Advisor to the U.S. House Homeland Security Committee Chairman.  He was instrumental in Congressman Michael McCaul gaining the chairmanship of the Committee and worked on a wide range of policy issues including counter-terrorism, border security and pediatric cancer drug development.  Woven into day-to-day operations were judgment calls on whether to engage on public issues, and how to responsibly balance messaging to maximize media coverage, yet maintain credibility among audiences that ranged from local voters to the White House and Intelligence Community.

Before joining UH Mike spent a year directing crisis communication for a technology company embroiled in a state contracting scandal and wrote curricula for homeland security and emergency management courses for Texas Southern University. At UH, Mike has returned to his roots where he graduated with a Journalism degree.  Mike says often, his job is political, and that his reporting and national political experience has shaped the way he approaches his primary responsibility: reputation management.

Tickets

$40.00 Members
$47.00 after 5:00 pm January 6

$47.00 Guests
$52.00 after 5:00 pm January 6

$26.00 Student Ticket