April Breakfast Meeting

April 05, 2017
7:30 AM - 9:00 AM
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Houston Racquet Club
10709 Memorial Drive
Houston, TX 77024
Venue website

Sherri Kendall will be speaking about the challenges of increasing press relations and marketing a non-profit which has been in existence for decades but which has not been in the limelight.  Faced with budget constraints, branding challenges and a work field which is not easily talked about, she will share her agency’s journey which led to increased media and community exposure through collaboration, rebranding, and a commitment to creating a higher profile.

Top 5 Key Takeaways:

  • Sell to the heart. – Marketing our program in a way which was person-centric was important.  It has to tug at the heartstrings.

  • It takes a village. – Collaborations are critical, especially for a non-profit. Connect with people who believe in your work.

  • Marketing isn’t a luxury item. – We learned that marketing couldn’t be an afterthought or “nice to do if we can”. It was a must.

  • Identify your audience. – We need to appeal to all constituents, from individual prospective clients to legislators, donors and more, and marketing materials and approaches differ vastly.

  • From micro to macro… – From small scale rack cards for health fares to billboards and Metro posters, multiple levels of outreach have been critical.

Speaker: sherri kendall, chief executive officer, AID TO VICTIMS OF DOMESTIC ABUSE (AVDA)

Sherri Kendall is AVDA’s Chief Executive Officer and has been with AVDA since 2002.  Kendall has over 30 years of professional experience in the domestic violence field, spending much of that time in specialized work with domestic violence abusers in Colorado, Oklahoma and Texas.  Kendall also served as Interim Shelter Director in Oklahoma prior her move to Texas. Kendall is also a survivor of domestic violence. Kendall has served as AVDA’s Battering Intervention and Prevention Program (BIPP) Director, as well as Deputy Director, and became its CEO in 2012.  She serves on various local and statewide task forces, including the Harris County Domestic Violence Coordinating Council and its Adult Fatality Review Team; the Public Policy Committee of Texas Council on Family Violence (TCFV); Project SAFE (a collaborative effort of TCFV and the Department of Family and Protective Services); as well as the Fort Bend Crime Victims Response Team. She holds a Masters of Counseling from the University of Houston-Victoria, a Masters in Personnel Management and Industrial Relations from the London School of Economics, and is a Licensed Professional Counselor.


$33.00 Members
$38.00 after 05:00 pm March 31

$40.00 Guests
$45.00 after 05:00 pm March 31

$20.00 Student Ticket