CANCELED--The Future is Audio: How to Build Brand Loyalty with the Sound of Your Voice

February 18, 2021
11:00 AM - 1:00 PM
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***Due to extreme weather conditions, this workshop will be postponed to another month.***

CANCELED--THE FUTURE IS AUDIO: HOW TO BUILD BRAND LOYALTY WITH THE SOUND OF YOUR VOICE
While podcasting debuted in 2006, and audiobooks can be traced all the way back to 1932, the recent surge in listening on digital devices have propelled these platforms into exponential growth and popularity. Clubhouse – the latest audio-only social platform is taking the world by storm while still in beta with Twitter’s copycat version nipping at its heels. Is audio simply a fad? Don’t count on it. What does that mean for your organization’s brand strategy? Join PRSA Houston on Feb. 18 for an interactive workshop on how to use audio to achieve your communications goals with special guest Isha Cogborn, founder of the Epiphany Institute.

In this interactive workshop, we will:

  • Discuss why audio creates deeper connections than written communication
  • Explore audio platforms like Clubhouse and Hello Audio with use cases
  • Conduct a hands-on brainstorm of how audio could help you achieve your goals


You’ll walk away from this session clear-eyed about the strategic value of audio, so you don’t miss the boat on game-changing opportunities or waste your time with shiny-object syndrome. 



Meet Isha
Isha Cogborn is the founder of Epiphany Institute, where she specializes in helping subject-matter experts and consultants build their platforms and personal brands without burning out. She’s the author of personal branding primer, 5 Rules to Win Being You, On Purpose: Practical Strategies to Live Your Best Life and a contributing author to several books, including Own the Microphone – How 50 of the World’s Best Speakers Launched Their Careers. She spent 12 years in corporate communications, including serving as the Global Communications and Branding Manager for the launch of Dow Chemical’s oil & gas division and media and community relations for Waste Management’s Four Corners market area. Isha is also the host of the podcast, On Purpose with Isha Cogborn and co-host of The Clear Talk ShowIsha earned a degree in Broadcast and Cinematic Arts from Central Michigan University. She’s a member of Alpha Kappa Alpha Sorority, Inc. and a volunteer with Kauffman Foundation’s 1 Million Cups initiative. A Michigan native, Isha lives in the Phoenix area and enjoys Netflix binges with her adult son, Deon. Be sure to connect with Isha on Clubhouse and LinkedIn.  

Tickets

$10.00 Members

$5.00 Students