Developing a Content Marketing Strategy and Building Your Team

June 09, 2020
9:00 AM - 4:00 PM
 Add to Calendar




Communication and public relations professionals need to add a content marketing strategy to their team’s objectives to fit into an evolving communications industry where PR, digital, social and marketing all work together to meet a company’s business goals.

In this virtual workshop on Tuesday, June 9, attendees will learn the principles behind developing a content marketing strategy as well as the various tactics that can be used in content marketing campaigns. The learnings will be augmented by real examples in the form of case studies from some of the best content marketing campaigns, and attendees will leave understanding how to get started in content marketing as a communications professional.

Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success and outline a road map that any business can follow to reach, engage and convert new buyers. Currently the Chief Marketing Officer at Concurred, Michael is a globally recognized keynote speaker on leadership, culture, and marketing. He will teach attendees how to:

  • Understand the core components of a content marketing strategy.
  • Implement each of these for your business to document an effective content marketing strategy.
  • Define key metrics to measure the success of your content marketing programs.
  • Document a content marketing road map specific to your business.