Accreditation in Public Relations

As the only recognized post-secondary certification program for public relations professionals, earning an Accreditation in Public Relations (APR) credential is a valuable way for industry professionals to demonstrate their knowledge, skills and abilities (KSAs) and commitment to excellence. The process draws upon professionals’ experience while enhancing their understanding of communications history, theories and models.

The Universal Accreditation Board oversees the APR process on behalf of the Public Relations Society of America and eight participating organizations. The process is recommended for candidates with five or more years of experience practicing or teaching public relations, and primarily consists of a peer panel presentation and a computer-based examination. Once completed, accredited members carry the designation "Accredited in Public Relations" (APR), signifying a high professional level of experience and competence.

PRSA Houston is committed to assisting Houston public relations professionals interested in earning the APR. We routinely offer one-on-one mentoring to interested practitioners, and in Spring 2020, will present an APR Bootcamp, a condensed group-learning opportunity completed in only a few days. Because Bootcamp space is limited, we encourage you to visit the PRSA Houston site in late 2019 to learn more and reserve your seat.


Accreditation in four steps

The Accreditation process can be summarized in four steps. It is important to review resources available for all four steps, starting with the process chart, before pursuing APR.

  1. Review and complete the Application for the Examination for Accreditation in Public Relations here.
  2. Study and sit for a Panel Presentation.
  3. Continue to study and complete the computer-based examination.
  4. Demonstrate a commitment to lifelong learning through maintenance.

 Still need more information on APR?

Contact PRSA Houston Accreditation Committee Chair Hilary Gwisdala, APR or Co-Chair Becky Best, MBA, APR at [email protected] Additional details are available at www.praccreditation.org.


PRSA Houston is proud of all its APR members. Click here to access a list of current APRs.