Accreditation in Public Relations

Accreditation is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board and the Public Relations Society of America. The Accreditation program originated in 1964 and was administered by PRSA until 1998, when the Universal Accreditation Board (UAB) was formed to administer the Examination for Accreditation in Public Relations. There are nine public relations organizations that are members of the UAB.

To become Accredited and use the APR designation, PRSA members must advance from a Panel Presentation and pass a computer-based Examination. Accredited members carry the designation "Accredited in Public Relations" (APR), signifying a high professional level of experience and competence.

PRSA Houston is committed to promoting and assisting Houston public relations professionals interested in earning the APR. We offer one-on-one mentoring to interested practitioners. 


Accreditation in four steps

The Accreditation process can be summarized in four steps. It is important to review resources available for all four steps, starting with the process chart, before pursuing APR.

  1. Review and complete the Application for the Examination for Accreditation in Public Relations here.
  2. Study and sit for a Panel Presentation.
  3. Continue to study and complete the computer-based examination.
  4. Demonstrate a commitment to lifelong learning through maintenance.

 Still need more information on APR?

Contact PRSA Houston Accreditation Committee Chair Hilary Gwisdala, APR at admin@prsahouston.org. Additional details are available at www.praccreditation.org.