chapter Leadership

PRESIDENT: Isidro Reyna, APR

Isidro Reyna, APR, serves at the president of PRSA Houston. He currently serves as a public affairs officer for NASA’s Johnson Space Center. Prior to his employment with the space agency, Isidro worked as the deputy chief of public affairs for the U.S. Army Corps of Engineers Galveston District. Previous to his employment with the district, Isidro worked as a public affairs specialist in the U.S. Army Office of the Chief of Public Affairs at the Pentagon, Washington, D.C., and U.S. Army Operational Test Command Headquarters at Fort Hood, Texas. Prior to his employment with the federal government, he worked as a media relations specialist and account supervisor for a full-service public relations and advertising agency in San Antonio.

Isidro’s earned more than 50 communications awards during his career, including nine Silver Anvil Awards from PRSA and three Grand Excalibur Awards from the Houston Chapter. He’s served as the president-elect, vice president, assembly delegate, board member, and Diversity and Accreditation committee chairs for the Houston Chapter. He earned a Bachelor of Arts in Communication Arts from Our Lady of the Lake University and a Master of Arts in Communication from the University of Houston. He was accredited in 2011.

PRESIDENT-ELECT: Jessica Anderson
Business Wire

Jessica Anderson serves as president-elect of PRSA Houston. She began her career with Business Wire in July 2010 and is currently the regional director for the Houston, San Antonio/Austin, Miami/Latin America and Nashville offices. Her background includes sales, marketing, promotions and positions with Marcus & Millichap and the Houston Press. Jessica graduated with honors from the University of Houston - Downtown with a Bachelor of Arts in Communication.

For the last nine years, Jessica has volunteered with PRSA Houston in various roles. Her participation has ranged from committee chair, PR Day co-chair, Board of Directors to Vice President.

VICE PRESIDENT: Meagan Coughlin, APR

Mississippi native Meagan Coughlin joined the Houston-Galveston Area Council as the Public Outreach Manager for the transportation department in March 2017 and became Communications Director in 2019. Prior to arriving in Houston, she worked as the Director of International Communications and Protocol for Mississippi State University's (MSU) International Institute. Meagan is an MSU graduate with an arts and sciences degree in communication with an emphasis in public relations and earned her Accreditation in Public Relations (APR) in 2014. As an accredited public relations professional, Meagan brings 15 years of professional public relations experience to our Houston chapter. Beyond her experience, she brings passion, ambition, and commitment to dutifully represent our membership as an active board member. Meagan understands that the connection between our board of directors and membership is essential to enhancing the vitality of our chapter for robust professional development and growth for all members. As Vice President, she will be help lead Houston’s public relations profession to new heights. Meagan led the Public Relations Association of Mississippi as the state president in 2012 and served in a multitude of board positions over the years. She also served as a board member for the Southern Public Relations Federation.

SECRETARY: Peyton Woodson Cooper

TREASURER: Justin Lacey
Westbury Christian School

Justin Lacey is director of communication at Westbury Christian School, where he writes and edits internal, promotional and donor-related print and online content, which includes “ghost writing” on behalf of the head of school. His responsibilities also include daily monitoring and posting to the school’s official social media accounts – Facebook, Twitter and Instagram – and regular updating and maintenance of the school’s web site. Prior to returning to WCS in 2013, where he was a student in the 1990s, Justin was a writer and publications editor for the advancement and university communications departments at Houston Baptist University for almost five years. He started his career as a marketing coordinator and editor in the energy services sector. Justin has been volunteering with PRSA Houston since the fall of 2015, when he helped edit the program for PR Day. Following that, he accepted an invitation to chair the organization’s newsletter committee, which included editing responsibility for the weekly e-Pro newsletter for several years. In addition, he joined the PRSA Board of Directors in the fall of 2016. Justin has an undergraduate degree in marketing from Harding University in Arkansas, and a Master of Arts in Public Relations from Michigan State University.

IMMEDIATE PAST PRESIDENT: Charles Smith, APR

ASSEMBLY DELEGATE: Laura Frnka-Davis, APR
LFD Communications

Laura A. Frnka-Davis, APR is the principal of LFD Communications, a woman-owned public relations agency based in Missouri City, Texas. A dedicated professional with more than 15 years of public relations experience, Laura has spent time at some of Houston’s well-known non-profits and businesses, including Texas Children’s Hospital, Pierpont Communications and LifeGift. She is well-versed in multiple communications disciplines ranging from media relations to PR writing to internal and external communications.

She is an active member of the Public Relations Society of America Houston Chapter, where she serves as an assembly delegate. Laura is also a member of the American Marketing Association and is involved in several other communication industry associations.

Laura graduated from Texas A&M University in College Station, Texas where she majored in journalism and minored in marketing. She is a proud member of the Houston Aggie A&M Club.

ASSEMBLY DELEGATE: Hilary Gwisdala, APR
Honeywell Process Solutions

ASSEMBLY DELEGATE: Natalie Tindall, APR
Lamar University

ASSEMBLY DELEGATE: Lisa Vasquez, APR
DoubleDimond Public Relations, LLC

DIRECTOR: Juan Alanis
Big Oak Tree Media

DIRECTOR: Lisa Ashley
Port of Houston Authority

DIRECTOR: Elizabeth Baker
Thompson & Co. Public Relations

Having first joined PRSA as a member of the Public Relations Students Society of America at the University of South Carolina in 2006, Liz Baker has been an active member of PRSA chapters in South Carolina, Alaska and Texas. She currently serves as a board member and Sponsorships Committee co-chair for the Houston chapter.

Vice President at Thompson & Co. Public Relations, Baker has over a decade of public relations agency experience. Prior to opening T&C’s Houston office in 2016, Baker spent more than four years in the agency’s Anchorage, Alaska, headquarters. Before making the trek to Alaska, she was employed for five years at Erwin Penland, the largest integrated marketing firm in South Carolina.

Baker’s love for PR stems from a passion for writing and advocacy and is fueled by her service mentality. Born and raised in Columbia, South Carolina, Baker holds a bachelor’s degree in public relations from the University of South Carolina. When she is away from the office, you are likely to find her volunteering with the Junior League, spoiling her two Chesapeake Bay Retrievers, enjoying live music, playing outside or hiding behind a book.

DIRECTOR: Amy Lach
Pierpont Communications

Amy Lach is a public relations professional, specializing in media relations, digital marketing, content development and social media. She began at Pierpont Communications as an intern in 2014 after graduating from The University of Texas at Austin with a bachelor's degree in public relations and a minor in business, and has since worked with clients in the energy, financial, professional services, retail and technology industries. 

She currently serves as Secretary for the Public Relations Society of America in Houston and co-chairs the New Professionals committee. Amy previously co-chaired the PRSA Houston 2015 Excalibur Awards Gala and was named Young Public Relations Professional of the Year in 2016. In the first year of her career, Amy was honored with an International Association of Business Communicators (IABC) Southern Regional Silver Quill Award in digital marketing and received the Greater Houston Women's Chamber of Commerce 2015 Star Award. She also volunteers with Habitat for Humanity and the Houston Food Bank, as a member of their young professionals groups. 

DIRECTOR: Sybil Moncivais-Sanchez

DIRECTOR: Stephanie Shield

Stephanie Dawson is a public relations and communications manager at MMI Agency, specializing in media relations and digital marketing for a diverse portfolio of clients from an array of industries, including travel, health, beauty and hair care. For more than a decade, she has developed, implemented and managed media and communications strategies for individuals and organizations to build brand recognition, bolster political profiles, and shape public opinion.

Prior to joining MMI Agency, Stephanie managed the media, communications and political strategies for several politicians in Australia and delivered multimedia and digital communication campaigns for the Australian Medical Association (AMA).

Stephanie joined PRSA after moving to Houston from Australia in 2016 and currently serves as a board member and the vice chair of the sponsorships committee for PRSA Houston.

DIRECTOR: Michael Zientek
US 290 Program/HNTB

BOARD MEMBER/SCHOLARSHIP COMMITTEE: Matthew Zintel
Zintel Public Relations LLC

CHAPTER ADMINISTRATOR: Maureen Maiuri