chapter Leadership

PRESIDENT: Isidro Reyna, APR

Isidro Reyna, APR, serves at the president of PRSA Houston. He currently serves as a public affairs officer for NASA’s Johnson Space Center. Prior to his employment with the space agency, Isidro worked as the deputy chief of public affairs for the U.S. Army Corps of Engineers Galveston District. Previous to his employment with the district, Isidro worked as a public affairs specialist in the U.S. Army Office of the Chief of Public Affairs at the Pentagon, Washington, D.C., and U.S. Army Operational Test Command Headquarters at Fort Hood, Texas. Prior to his employment with the federal government, he worked as a media relations specialist and account supervisor for a full-service public relations and advertising agency in San Antonio.

Isidro’s earned more than 50 communications awards during his career, including nine Silver Anvil Awards from PRSA and three Grand Excalibur Awards from the Houston Chapter. He’s served as the president-elect, vice president, assembly delegate, board member, and Diversity and Accreditation committee chairs for the Houston Chapter. He earned a Bachelor of Arts in Communication Arts from Our Lady of the Lake University and a Master of Arts in Communication from the University of Houston. He was accredited in 2011.

PRESIDENT-ELECT: Jessica Anderson
Business Wire

Jessica Anderson serves as president-elect of PRSA Houston. She began her career with Business Wire in July 2010 and is currently the regional director for the Houston, San Antonio/Austin, Miami/Latin America and Nashville offices. Her background includes sales, marketing, promotions and positions with Marcus & Millichap and the Houston Press. Jessica graduated with honors from the University of Houston - Downtown with a Bachelor of Arts in Communication.

For the last nine years, Jessica has volunteered with PRSA Houston in various roles. Her participation has ranged from committee chair, PR Day co-chair, Board of Directors to Vice President.

VICE PRESIDENT: Meagan Coughlin, APR

Mississippi native Meagan Coughlin joined the Houston-Galveston Area Council as the Public Outreach Manager for the transportation department in March 2017 and became Communications Director in 2019. Prior to arriving in Houston, she worked as the Director of International Communications and Protocol for Mississippi State University's (MSU) International Institute. Meagan is an MSU graduate with an arts and sciences degree in communication with an emphasis in public relations and earned her Accreditation in Public Relations (APR) in 2014. As an accredited public relations professional, Meagan brings 15 years of professional public relations experience to our Houston chapter. Beyond her experience, she brings passion, ambition, and commitment to dutifully represent our membership as an active board member. Meagan understands that the connection between our board of directors and membership is essential to enhancing the vitality of our chapter for robust professional development and growth for all members. As Vice President, she will be help lead Houston’s public relations profession to new heights. Meagan led the Public Relations Association of Mississippi as the state president in 2012 and served in a multitude of board positions over the years. She also served as a board member for the Southern Public Relations Federation.

SECRETARY: Peyton Woodson Cooper

Peyton Woodson Cooper, CPC, manages Lyndon B. Johnson Hospital’s award-winning Internal Communications Department. Located in Houston, Texas, Lyndon B. Johnson (LBJ) is a member of Harris Health System and is the busiest level three trauma center in the nation.

Peyton is an agile communications leader with 18 years of experience in integrated marketing communications, strategic communications, crisis communications and employee engagement.

A born storyteller, Peyton earned a Bachelor of Arts in Journalism from Southern Methodist University (SMU) in Dallas, Texas. She is also a Certified Public Communicator (CPC) via the Bob Schieffer College of Communication at Texas Christian University in Fort Worth, Texas.

Peyton worked as a reporter before beginning her career in strategic communications. As a marketing communications professional, she has worked for the University of Connecticut, Rice University, Baylor College of Medicine and CenterPoint Energy.

Her professional associations include the Public Relations Society of America (PRSA), American Marketing Association, Texas Association of Municipal Information Officers (TAMIO) and Leadership Houston (Class XXX). Her volunteer experience includes serving as a communications chair for the Greater Houston Partnership’s Houston Young Professionals Endeavor (HYPE) and a student recruiter for SMU.

TREASURER: Justin Lacey
Westbury Christian School

Justin Lacey is director of communication at Westbury Christian School, where he writes and edits internal, promotional and donor-related print and online content, which includes “ghost writing” on behalf of the head of school. His responsibilities also include daily monitoring and posting to the school’s official social media accounts – Facebook, Twitter and Instagram – and regular updating and maintenance of the school’s web site. Prior to returning to WCS in 2013, where he was a student in the 1990s, Justin was a writer and publications editor for the advancement and university communications departments at Houston Baptist University for almost five years. He started his career as a marketing coordinator and editor in the energy services sector. Justin has been volunteering with PRSA Houston since the fall of 2015, when he helped edit the program for PR Day. Following that, he accepted an invitation to chair the organization’s newsletter committee, which included editing responsibility for the weekly e-Pro newsletter for several years. In addition, he joined the PRSA Board of Directors in the fall of 2016. Justin has an undergraduate degree in marketing from Harding University in Arkansas, and a Master of Arts in Public Relations from Michigan State University.

IMMEDIATE PAST PRESIDENT: Charles Smith, APR

Chuck Smith, APR, is the Global Marketing Manager for OptaSense, an international fiber-optic technology company. Over his 25+ year career, he has managed a number of public relations and marketing teams for both large and small organizations. Chuck has a broad range of public relations, marketing, and communications experience in industries including oil and gas, finance, non-profit organizations, and public education.

A member of PRSA Houston since 1998, Chuck most recently served as the Chapter President for 2018 following five years on the Chapter Board and has been an accredited member of PRSA since 1999. He has also served as the President of the Houston chapter of school public relations professionals and on the Board of the Texas School Public Relations Association. Additionally, he has served as President of two separate Chambers of Commerce. Chuck has a Bachelor’s degree in Journalism from Sam Houston State University and a Master’s degree in Communications/Public Relations from the University of Houston. When not working, Chuck serves as a volunteer for the Houston Livestock Show and Rodeo and is a Life Member for the organization.

ASSEMBLY DELEGATE: Lisa Dimond Vasquez, APR
DoubleDimond Public Relations, LLC

Lisa Dimond Vasquez, APR, Principal and Co-Founder of DoubleDimond Public Relations, has long been involved in PRSA Houston, an organization she has valued tremendously since she was first exposed to it as a child growing up in a public relations family.  Lisa is a Past President of PRSA Houston and also served as Vice President and Secretary of the board, as well as Co-Chair of the 2009 PRSA Houston PR Day.  Lisa started her career as a radio and television broadcast journalist for 11 years, beginning in Abilene, Texas, and moving to New Orleans, then Baton Rouge, where she covered the state legislature for Louisiana Network, a radio news network with 85 subscriber stations. In Houston, Lisa worked for six years as a reporter and anchor at KTRH-AM Radio, regularly covering breaking news stories for the Associated Press, CBS, ABC and BBC radio networks.  During that period, she was able to take time off to travel around the world. After leaving the news media, Lisa worked as a chief of staff for two Houston City Council Members and a Congresswoman.  She then co-founded DoubleDimond Public Relations. Lisa, an alumna of Leadership Houston, currently serves on several non-profit boards.  She has a bachelor's degree in Journalism from Louisiana State University and a master's degree in Political Science from the University of Houston. She was born in New York City, and while she spent her early childhood there and in Louisville, Kentucky, she moved to Houston in the fourth grade and considers herself a proud Houstonian.

ASSEMBLY DELEGATE: Laura Frnka-Davis, APR
LFD Communications

Laura A. Frnka-Davis, APR is the principal of LFD Communications, a woman-owned public relations agency based in Missouri City, Texas. A dedicated professional with more than 15 years of public relations experience, Laura has spent time at some of Houston’s well-known non-profits and businesses, including Texas Children’s Hospital, Pierpont Communications and LifeGift. She is well-versed in multiple communications disciplines ranging from media relations to PR writing to internal and external communications.

She is an active member of the Public Relations Society of America Houston Chapter, where she serves as an assembly delegate. Laura is also a member of the American Marketing Association and is involved in several other communication industry associations.

Laura graduated from Texas A&M University in College Station, Texas where she majored in journalism and minored in marketing. She is a proud member of the Houston Aggie A&M Club.

ASSEMBLY DELEGATE: Hilary Gwisdala, APR
Honeywell Process Solutions

Hilary Gwisdala, APR, is Honeywell Process Solutions’ Customer Marketing Leader. She is responsible for overseeing a global marketing communications team and activities to support campaigns, product launches and events to drive business results. She has nearly 15 years of experience in creating, implementing, managing and measuring strategic marketing communications, public relations, and digital campaigns, as well as planning events for small organizations to Fortune 100 corporations.

As a proud Central Michigan University graduate, Hilary holds a bachelor's degree in integrative public relations and French. During her time at CMU, she served on the PRSSA board and as president of the student-run agency PR Central. After graduation, she joined the White Pine chapter of PRSA and in 2009 earned her Accreditation in Public Relations (APR). Today she serves as an Assembly Delegate, Board Member and Accreditation Chair for PRSA Houston.

ASSEMBLY DELEGATE: Natalie Tindall, APR
Lamar University

Natalie T. J. Tindall, Ph.D. APR is an associate professor and the chair of the Department of Communication at Lamar University. She teaches all courses related to public relations and strategic communication. Her research focuses on diversity in organizations, specifically the public relations function, and the situational theory of publics and intersectionality.

She has authored book chapters and online publications along with peer-reviewed journal articles published in Journal of Public Relations Research, Public Relations Review, Public Relations Journal, Howard Journal of Communications, PRism, and the International Journal of Strategic Communication.

She has served as the chair of the Public Relations Society of America Diversity Committee, the 2013-2014 Head of the Public Relations Division of the Association for Education in Journalism and Mass Communication, a member of the Public Relations Society of America Work, Life & Gender Task Force, and a member of the AEJMC Standing Committee for Teaching.

DIRECTOR: Juan Alanis
Big Oak Tree Media

Juan Alanis is a public relations and digital strategist, speaker, and content creator, dedicated to creating compelling narratives that drive measurable results. He is the founder of the award-winning national blog, Juan of Words. Juan is also co-owner and Director of Public Relations at the Houston based public relations and digital agency, Big Oak Tree Media. Formerly Vice President at FleishmanHillard and Lead PR/Social Media Strategist at Lopez Negrete Communications, Juan specializes in crafting unique and integrated communications programs around thought-provoking insights. His roster of clients to date includes some of the nation’s premier blue chip brands, including AT&T, Verizon Wireless, Walmart, Sonic Drive-In, Samsung, among various others. 

DIRECTOR: Elizabeth Baker
Thompson & Co. Public Relations

Having first joined PRSA as a member of the Public Relations Students Society of America at the University of South Carolina in 2006, Liz Baker has been an active member of PRSA chapters in South Carolina, Alaska and Texas. She currently serves as a board member and Sponsorships Committee co-chair for the Houston chapter.

Vice President at Thompson & Co. Public Relations, Baker has over a decade of public relations agency experience. Prior to opening T&C’s Houston office in 2016, Baker spent more than four years in the agency’s Anchorage, Alaska, headquarters. Before making the trek to Alaska, she was employed for five years at Erwin Penland, the largest integrated marketing firm in South Carolina.

Baker’s love for PR stems from a passion for writing and advocacy and is fueled by her service mentality. Born and raised in Columbia, South Carolina, Baker holds a bachelor’s degree in public relations from the University of South Carolina. When she is away from the office, you are likely to find her volunteering with the Junior League, spoiling her two Chesapeake Bay Retrievers, enjoying live music, playing outside or hiding behind a book.

DIRECTOR: Jackie Gil
Metropolitan Transit Authority of Harris Co.

Jackie Gil is an adroit communications professional with a passion for filmmaking. She currently serves as a media specialist, bilingual spokesperson, and video content creator for the Metropolitan Transit Authority of Harris County in the fourth largest city in the nation.

Jackie’s media experience extends in front of and behind the camera, from helicopter photographer at KPRC to anchor/reporter at KGNS in Laredo, Texas. Her journalism foundation and knack for marketing allowed her to co-produce an independent feature film, “In Search of the American Dream.”

She recently graduated from METRO’s Leadership Development Program, served as the secretary for the Houston Association of Media Professionals for many years, and is also a NewU Entrepreneur fellow and grant winner for a video series she produced on YouTube.

DIRECTOR: Amy Lach
Pierpont Communications

Amy Lach is a public relations professional, specializing in media relations, digital marketing, content development and social media. She began at Pierpont Communications as an intern in 2014 after graduating from The University of Texas at Austin with a bachelor's degree in public relations and a minor in business, and has since worked with clients in the energy, financial, professional services, retail and technology industries. 

She currently serves as Secretary for the Public Relations Society of America in Houston and co-chairs the New Professionals committee. Amy previously co-chaired the PRSA Houston 2015 Excalibur Awards Gala and was named Young Public Relations Professional of the Year in 2016. In the first year of her career, Amy was honored with an International Association of Business Communicators (IABC) Southern Regional Silver Quill Award in digital marketing and received the Greater Houston Women's Chamber of Commerce 2015 Star Award. She also volunteers with Habitat for Humanity and the Houston Food Bank, as a member of their young professionals groups. 

DIRECTOR: Sybil Moncivais-Sanchez

Sybil Moncivais Sanchez has more than 15 years of experience in public relations, media relations and community engagement. Sybil currently serves as the Content and Marketing Manager for YES Prep Public Schools.

Prior to joining YES Prep, Sybil led the Communications efforts at The Salvation Army of Greater Houston from 2013 to 2018. In this role, she elevated the organization's brand by launching a new website and revamping their print collateral. She served as the Public Information Officer (PIO) during times of disaster, including Hurricane Harvey in 2017 and the Tax Day Floods in 2016. She also managed several high-profile crisis situations. From 2003 to 2013, Sybil served as the Community Affairs Coordinator for Spanish-language TV station Univision 45 and served as a producer of the weekly community affairs show "Nuestra Vida" (Our Life).

Sybil has been an active member and served on the board of the Houston Association of Hispanic Media Professionals (HAHMP). Since 2007, Sybil has volunteered as the Media Panel Coordinator for the Houston Hispanic Forum's Annual Career and Education Day. She has also served as the Communication Chair with the Old Spring Branch Civic Association, producing the monthly newsletter since 2010. Sybil received her B.A. in Spanish/Communications from the University of St. Thomas in Houston, Texas.

DIRECTOR: Stephanie Shield

Stephanie Dawson is a public relations and communications manager at MMI Agency, specializing in media relations and digital marketing for a diverse portfolio of clients from an array of industries, including travel, health, beauty and hair care. For more than a decade, she has developed, implemented and managed media and communications strategies for individuals and organizations to build brand recognition, bolster political profiles, and shape public opinion.

Prior to joining MMI Agency, Stephanie managed the media, communications and political strategies for several politicians in Australia and delivered multimedia and digital communication campaigns for the Australian Medical Association (AMA).

Stephanie joined PRSA after moving to Houston from Australia in 2016 and currently serves as a board member and the vice chair of the sponsorships committee for PRSA Houston.

DIRECTOR: Michael Zientek
US 290 Program/HNTB

Mike Zientek has been a proud member of PRSA Houston since 2013 and is co-chair of the chapter’s Membership committee. Since 2007, he has worked as a Senior Public Involvement Representative for the HNTB engineering company on the US 290 Program, a huge TxDOT construction effort to improve mobility on Houston’s rapidly-growing northwest side. Mike’s role is to explain the often complex world of construction engineering to the traveling public.

Before his current position, Mike worked as a television news reporter in several cities in Texas and Arizona, including KHOU-TV Channel 11 in Houston. While it was fun to chase storms and work overnights sometimes, Mike was glad to find a new job interacting with the public that was not so crazy.

In his spare time, Mike enjoys spending time with his family, especially his two nephews and nieces who are fun to try and keep up with. He also enjoys supporting the Houston Dynamo, our city’s Major League Soccer team. And finally, he loves alternative music from the 1980s and still insists on listening to it in his car all these years later!

BOARD MEMBER/SCHOLARSHIP COMMITTEE: Matthew Zintel
Zintel Public Relations LLC

Matthew Zintel chairs PRSA Houston's Scholarship Committee that distributes undergraduate and graduate scholarships to Houston-area students demonstrating academic excellence in PR-related studies. He founded Zintel Public Relations in 2003 after serving as the global PR manager for one the largest providers of forensic software as well as the world’s top content anti-piracy company. He brings two decades of experience in B2B and technology public relations, specializing in cybersecurity media relations. Collectively, his firm’s clients have been acquired for more than $1 billion.

The Houston-based Zintel PR team has continually represented both startup and publicly-traded companies for more than 15 years. With lengthy international public relations experience, Matthew offers a proven record of successful global PR programs, including media relations, message development, executive visibility, thought leadership and industry analyst relations. A graduate of DePauw University, he is an active member in several associations and has received numerous industry honors for his media relations successes, including being named 2018 Cybersecurity Marketer of the Year by the Cybersecurity Excellence Awards.

CHAPTER ADMINISTRATOR: Maureen Maiuri

Maureen Maiuri is the Vice President & Chief Operating Officer of Manifest Creative LLC, a Houston-based creative agency offering association management and meeting/conference planning services. Manifest Creative has served as PRSA Houston’s administrator since October 2013.

Maureen oversees the bulk of the association management services provided to Manifest Creative’s clients. Her experience and leadership management shine through in this instrumental role, which includes coordinating with client committees and boards of directors, supervising staff, managing client websites and databases, and executing client events and conferences. She also manages vendor relations, administers membership services, coordinates the production and distribution of all communication materials and provides general administration. Additionally, she serves as financial manager and bookkeeper for Manifest Creative and all association management clients.