PR Day 2026
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On Wednesday, October 28, 2026, PRSA Houston is hosting the largest single-day gathering of public relations and communications professionals in Texas. Join us at the TMC Innovation Factory in Houston’s Medical Center.
This year’s theme, "Amplify Your Voice," explores the power of authentic communication in a rapidly evolving media landscape. From emerging technologies and thought leadership to storytelling that inspires action, this conference will empower communicators to elevate their influence, strengthen their impact, and confidently shape the conversations that matter most.
This annual event brings together more than 150 professionals for a day of learning, networking, and professional growth. Tailored for both seasoned experts and newcomers, the conference offers valuable insights, fresh perspectives, and practical skills to help navigate the ever-changing communications landscape. Join fellow industry leaders and rising professionals to discover new strategies, build meaningful connections, and amplify your voice to drive success for your organization, your community, and your career.
Download the PR Day Full Agenda
PR DAY 2026 SUBJECT CATEGORIES:
EMERGING TRENDS AND INNOVATION
FOR THE TECH-SAVY PR PROFESSIONAL. Demonstrates best digital applications for public relations, including digital communications strategies, upcoming technology (i.e. A.I.), social media trends, podcasting, influencer marketing, communications skills, and other tools & techniques.
STRATEGIC AND LEADERSHIP FOCUSED
FOR THE PR PROFESSIONAL READY TO ELEVATE THEIR STRATEGIC THINKING AND ENHANCE THEIR LEADERSHIP IMPACT. This track equips seasoned professionals with advanced skills to lead through organizational crises, advise senior executives, and drive strategic communications that deliver measurable business impact. You'll explore frameworks for stakeholder engagement, team leadership, data-driven planning, and ethical decision-making in complex scenarios.
ELEVATING OUR PR SKILLS
FOR THE PR PROFESSIONAL WHO WANTS TO ELEVATE THEIR COMMUNICATION SKILLS. This track is designed for PR leaders to demonstrate how attendees can further bolster why PR and communications professionals deserve a seat at the table. Topics can include, but not limited to, media relations, public involvement and community outreach, public affairs, and internal communication.
To learn more about the speaking and presentation guidelines, click here to find out more.
Meet Our Keynote Speakers
Lauren Pollock is the energy editor and Houston bureau chief at The Wall Street Journal. She oversees a team of reporters responsible for coverage of the big energy companies, the energy transition, climate, commodities, energy markets and energy policy.
Lauren was previously the Journal's markets editor, driving coverage of the stock market, cryptocurrencies and companies including Berkshire Hathaway, BlackRock and Robinhood. Her team won the 2022 Gerald Loeb Award for breaking news for its coverage of GameStop and the meme-stock mania.
Lauren started at Dow Jones in 2004 in Washington, D.C., and held various editing roles in New York. She has a master’s degree in journalism from the University of Missouri.
She currently lives in The Woodlands with her husband and two children and grew up in Kingwood.
La’Torria Lemon is a proud Houston native. She attended Westfield High School where she led the largest graduating class of 1,300 students as their class president. Aiming for greatness, she furthered her education by enrolling into Clark Atlanta University where she studied public relations management. While in college, she became Miss United Negro College Fund, a Tom Joyner Scholar and achieved many academic goals. Directly after graduating in 2011, La'Torria started her own PR company, Lemon-Lime Light Media. Since opening, she has led her team and clients to success locally, and nationally by curating successful campaigns, activating events, and being the creative force behind many entertainers. She has worked with talent such as Beyonce, Travis Scott, Jamie Foxx, Tyler Perry, LisaRaye McCoy, David Banner, Melissa McCarthy, and a plethora of notables.
Lemon is a 40 under 40 recipient, Top 50 entrepreneurs in Texas, and 30 under 30 honoree just to name a few. In 2025, she made her debut as a television personality on Oprah Winfrey Network's Heart & Hustle Houston. Although she wears many hats, she is excited to be a professor at the University of Houston where she will teach film students about marketing & public relations.
La'Torria's goal is to provide knowledge and insight to the PR community and next generation of leaders.
Heide Harrell is PRSA National Chair and Director of Communications for Central Arkansas Water, a metropolitan water system that serves almost 500,000 Arkansans in eight counties. She has more than 20 years of communications and marketing experience, and her many PRSA roles include serving as a member of the board of directors from 2020-2022, as Secretary in 2023 and as Senior Counsel in 2024. She has contributed to committees and task forces that support PRSSA students and PRSA’s annual conference. Harrell has also been chair and director of the Southwest District and President of the Arkansas Chapter. In 2023, she was awarded the Crystal Award, the highest award presented by the Chapter’s Past Presidents Council, recognizing significant and continuous contributions to both the public relations profession and PRSA.
Before Central Arkansas Water, Harrell was vice president and communications director of the Private Wealth Management division at Stephens, one of the largest, privately held independent investment firms off Wall Street. She was also director of marketing and business development at Rose Law Firm, the oldest law firm west of the Mississippi River. She also spent nearly eight years working for two of Arkansas’s top advertising agencies.
Harrell graduated from the Little Rock Regional Chamber of Commerce Leadership Greater Little Rock program (Class XXIX), the 2021 Arkansas Business Executive Leadership Academy, and served as the 2023 president of the UA Little Rock Alumni Association. In 2020, Harrell was selected as an honoree in the 27th class of Arkansas Business 40 Under 40.
LOCATION:
TMC Innovation Factory (Texas Medical Center)
2450 Holcombe Blvd.,
Suite X, Entrance 81
Houston, TX 77021
DATE:
Wednesday, October 28
8:00 a.m. - 3:00 p.m.
TICKETS:
Member:
$225.00 Standard
$245.00 Late
Guest Member:
$255 Standard
$310 Late
Speaker:
$100.00 Standard
Student:
$50.00 Standard
THANK YOU TO OUR SPONSORS:
Annual Chapter Sponsor
PR Day Sponsor
