PRSA Houston Cares

A partnership between PRSA Houston and Houston PetSet

PRSA Houston’s Service and Accreditation in Public Relations (APR) committees are joining forces to help homeless cats and dogs in the greater Houston area. From entry level to seasoned pros, we need your help to create a comprehensive public service campaign that will positively impact thousands of animals and residents living in Houston. If you're interested in participating, sign up here.

As the chapter prepares to host an APR Boot Camp April 22-25, 2020, active participation in this project will provide professionals the ability to use this experience for Accreditation Panel Presentations or to earn APR maintenance points.

Participants will meet once per month in person, beginning in July, and by conference call (if additional meetings are needed). 

Expected 2019 milestones include:

JULY
•Form core team
•Learn about the state of animal welfare in the greater Houston area

AUGUST 
•Establish team member roles and responsibilities
•Develop desired public awareness campaign outcomes
•Design one-day, hackathon-style event – date, location, format, activities
•Contact other communications and marketing organizations to engage members in event
•Prepare event recruitment pieces – media alerts, social media posts, flyers

SEPTEMBER
•Finalize event plans and run of show
•Develop participant materials – presentation, handouts, instructions
•Conduct final recruitment push
•Prepare for media and social media event coverage

OCTOBER
•Hold hackathon-style event
•Compile event recommendations and prepare to implement public service campaign
•Prepare to hold media event with city and county officials to announce upcoming public service campaign
•Hold media event

NOVEMBER
•Design all aspects of public awareness campaign
•Leverage relationships to secure access to messaging channels
•Evaluate project planning and implementation and document lessons learned should PRSA wish to replicate the effort in the future

DECEMBER
•Celebrate!

Got questions? Contact Accreditation Co-Chair Becky Best, APR, at [email protected].

SERVICE COMMITTEE KICKS OFF HOLIDAY PROJECT TO HONOR VETERANS

PRSA Houston’s Service Committee has partnered with Wreaths Across America-Houston as part of our PRSA Cares Program to show our veterans how much we appreciate the sacrifices our service members and their families have made to our country. Help us honor the more than 70,000 men and women laid to rest at the Houston National Cemetery with a remembrance wreath.

Purchase a hand-made fresh wreath for $15, which will be placed upon the gravesite of a veteran at the cemetery on Wreath Day 2019 (Saturday, Dec. 14 at 11 a.m.). You can choose a specific gravestone where you’d like the wreath to go or provide a general donation. Our goal is to sponsor at least 50 wreaths for veterans laid to rest at Houston National Cemetery.

Learn more about Wreaths Across America. Got a question? Contact PRSA Houston Service Committee Member Chuck Abell (Lt. Cmdr., U.S. Navy Retired) at [email protected]

PURCHASE A WREATH TODAY!